Alyssa Kaminski
SKILLS
- Project Management (Asana, Monday.com, Trello)
- CRM Software (Simpleview, Salesforce, Altru, Raiser’s Edge)
- Analytics (Google Analytics, Good Tag Manager, Google Ads)
- Digital Communications (Act On, Marketing Cloud, Mailchimp, Constant Contact)
- CMS (Word Press, Joomla)
- Microsoft Office (Word, Excel, Powerpoint, Sharepoint)
- Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
EXPERIENCE
Website Manager, 2022 – Present
Philadelphia Convention and Visitors Bureau
- Spearheaded website redesign project, managing external vendors and coordinating interdepartmental tasks and goals. The project resulted in significantly improved engagement metrics across the board.
- Executed a comprehensive content audit, eliminating outdated material and revised remaining content for accuracy, relevancy, and SEO optimization.
- Established formalized content review process, scheduling weekly editorial meetings, and utilizing Monday.com to maintain deadlines.
- Optimized pages to improve digital marketing strategy, refining conversions and establishing KPIs.
- Developed user persona strategies for B2B and B2C audiences.
- Provided reporting on website and digital campaign performance using Google Analytics.
- Led departmental onboarding for new CRM platform, Simpleview, amidst website refresh project, coordinating timelines and addressing integration challenges. Created five new tools that required CRM integration, improved CRM data structures, and directed the collection of new data.
- Onboarded new email system, Act On, managing over 45,000 contacts. Overseas email requests, scheduling, and reporting.
Digital Media Specialist, 2020 – 2022
University of Pennsylvania Development and Alumni Relations (DARMAX)
- Collaborated in a website redesign project, refining functionality, formulating user journeys, and executing content migration.
- Maintained the University’s fundraising websites on WordPress. Updated content weekly with stories on the University’s fundraising initiatives.
- Shaped a content strategy for Penn Inspires Instagram and Vimeo channels, engaging over 1,500 followers. Contributed to the Alumni Relations’ and the University’s social channels, engaging over 350,000 followers.
- Led the distribution of the monthly Knowledge for Good email in Salesforce Marketing Cloud, highlighting University achievements to over 19,000 subscribers.
- Designed a customized analytics dashboard to track and analyze website data from multiple channels, informing strategic decision-making.
- Oversaw pre- and post-production of video content. Produced over 50 videos including messages to alumni and students, virtual events with faculty, and scripted interviews with senior leadership.
Digital Media Developer, 2016 – 2019
Penn Museum of Archaeology and Anthropology
- Produced content across the Museum’s digital platforms, including internal and external websites, blog, online publications, and YouTube channel.
- Contributed to website design and enhancement projects, maintaining adherence to Museum’s web style guide to reinforce brand identity and artistic direction.
- Enhanced Museum’s digital engagement by producing, filming, and editing over 60 videos, resulting in a 100% increase in engagement.
- Created engaging content to promote Museum initiatives on Facebook, Twitter, and Instagram.
- Administered the Museum’s equipment inventory, budget, and purchasing of new equipment.
Development Officer, 2012 – 2015
Philadelphia Film Society
- Supported the Development Director by conducting prospect research, solicitation, and stewardship.
- Handled all aspects of appeal and stewardship mailings while efficiently processing incoming gifts.
- Preserved donor records and generated reports within the CRM.
- Orchestrated two seamless CRM transfers, transitioning from Donor Perfect to Altru and subsequently from Altru to Salesforce.
- Provided comprehensive support to over 1,100 organization members, overseeing the implementation of member benefits such as events, screenings, and inquiries. Consistently achieved or surpassing revenue goals.
- Coordinated volunteer efforts for membership solicitations during the annual Philadelphia Film Festival.
EDUCATION
Master of Science (M.S.) – Nonprofit Leadership, 2019
University of Pennsylvania
Bachelor of Fine Arts (B.F.A.) – Photography and Video, 2012
University of Delaware
VOLUNTEER
Board Member, 2020 – 2023
Philadelphia Film Society Young Friends Board
Vice President, 2019 – 2020
Young Involved Philadelphia
Film Fellow, 2018
University of Pennsylvania School of Social Policy and Practice
Peer Panelist, 2017
Philadelphia Cultural Fund Art & Culture Grant
Alyssa Kaminski 